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Sandra Busby - Managing Director


As well as being the figurehead for an industry that pumps over £650m into the Welsh economy each year, Sandra is a board member of several organisations which shape the way Welsh business operates. 

After a successful career in the newspaper world, Sandra became managing director of the Cardiff and Newport Call Centre Initiative before setting up the Welsh Contact Centre Forum in 2004, a high value employers’ forum which looks after the interests of the 30,000 people and over 200 centres which make up one of the country’s most vibrant industries.   

In addition she now leads the Welsh Financial Services Forum and Welsh Shared Services Forum representing industries which are vital to the prosperity and economy of Wales. As a Chair of Chwarae Teg , Sandra is key to decisions which define the Welsh working landscape.  Sandra is a regular speaker on business issues in the media and at events across the country.

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